Theory suggests that coworkers may influence individuals' technology use behaviors, but there is limited research in the technology diffusion literature that explicates how such social influence processes operate after initial adoption. We investigate how two key social influence mechanisms (identification and internalization) may explain the growth over time in individuals' use of knowledge management systems (KMS)-a technology that because of its publicly visible use provides a rich context for investigating social influence. We test our hypotheses using longitudinal KMS usage data on over 80,000 employees of a management consulting firm. Our approach infers the presence of identification and internalization from associations between actual system use behaviors by a focal individual and prior system use by a range of reference groups. Evidence of these kinds of associations between system use behaviors helps construct a more complete picture of social influence mechanisms, and is to our knowledge novel to the technology diffusion literature. Our results confirm the utility of this approach for understanding social influence effects and reveal a fine-grained pattern of influence across different social groups: we found strong support for bottom-up social influence across hierarchical levels, limited support for peer-level influence within levels, and no support for top-down influence.
While many large businesses start out as a small enterprise, remarkably little is known about how an organization actually changes internally during the periods of growth. Small business growth is known to strain internal communication processes, for example, which likely limits growth opportunities. Information systems are often called upon to remedy such deficiencies. Through a participatory action research project, we investigated the ways in which a small business management team developed an IS-enabled solution to address their growth needs. During the progression of the project, a new outcome of organizational effectiveness, internal transparency, was identified and developed. Adopting a punctuated equilibrium perspective, a theoretical process model is proposed that sheds light on a relationship between internal transparency, small business growth, and IS. The paper concludes with observations that internal transparency may well be a concept that offers significant potential for MIS research as well as a discussion about the applicability and credibility of participatory action research for this project.